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Music from the 80’s — specifically pop star Kate Bush’s Running Up That Hill (A Deal With God) — is making a comeback thanks to the popular Netflix series Stranger Things.
The show’s fourth season aired on May 27 with a soundtrack filled with blasts from the past: Dead or Alive’s You Spin Me Right Round (Like a Record), The Cramp’s Fever and Musical Youth’s Pass the Dutchie. But the song that resonated most with viewers was by Kate Bush.
It’s clear that listeners have put it on repeat: There was an 8,700 per cent increase in global streams on Spotify from May 26, the day before the series premiere, to May 27, Billboard reported. In the United States, streams increased by 9,900 per cent.
As of Wednesday, it was at number four on Spotify’s Top 200 and number two on its Viral 50 charts.
Stranger Things is a science fiction drama centring around a group of teens — including a girl with telekinetic powers — living in a fictional Indiana town, set in the 1980s.
The song has an integral role in the development of one of the show’s characters Max, played by actor Sadie Sink. As she mourns the death of her brother killed in the previous season, Running Up That Hill seems to help her healing process as it’s blasted through her signature Walkman headphones.
As the season progresses, her connection to the song ends up saving her from the nightmarish Vecna, a villain living in an alternate world that preys on teens.
“We’ve watched the song grow tremendously over the weekend, showcasing the massive cultural impact of Stranger Things and streaming’s power to share and discover music instantaneously,” Spotify’s global head of music Jeremy Erlich told Billboard. “Most importantly, Kate Bush has deservedly increased her fanbase to a new generation of music lovers. Max / Sadie Sink and the Stranger Things crew have great taste!”
He said it was “one of those ‘perfect storm’ examples” of a classic song introduced to a “wide fandom” and has “now taken on a whole new meaning.”
It has drawn out an emotional response among viewers. On Twitter, one person called the use of the song “glorious” while another said it was a “masterpiece.”
Comments are also piling up on a music video of Running Up That Hill on YouTube.
“This song is stuck in my head, I cried during that max scene,” said one person.
For now, Kate Bush hasn’t publicly commented on the song’s resurgence.
The final two episodes of Stranger Things 4 are to be released on Netflix on July 1.
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Stranger Things may be nostalgia bait, but it’s still really, really good