Leveraging the Power of Online Reviews
4 ways you can utilise the potential of online customer reviews
4 Incredible Ways You Can Put Online Reviews To Good Use
Thanks to technology and digital marketing, online customer reviews are now popular more than ever. Gone are the days when reviews were only found on specific review platforms like Yelp, Topassignmentreviews.com, Essaycritcs.com, Yellowpages or MyAssignmenthelp review. Today, customer reviews are omnipresent.
Modern customers heavily depend on customer feedback to make a purchasing decision.
- Over 90% of American buyers prefer to read reviews before buying a product.
- Buyers read at least ten reviews before buying a product of a new brand.
- A business is likely to lose 22% of sales if multiple negative feedbacks appear on the first search page.
Online customer reviews are pretty influential. With its correct use, you can build a strong reputation, reach your potential customers, and increase business.
Harnessing The Power Of Reviews To Improve Sales
Image 2 source: www.bigcommerce.com
Since 88% of consumers worldwide trust customer reviews to make a buying decision, it falls on the business owners to ensure their products or services are getting sufficient buzz. The way your customers leave feedback on various social media websites can strongly influence your potential customers’ purchasing decisions.
1. Include positive customer reviews to increase sales:
63% of customers look for websites with genuine product reviews, while 77% of shoppers buy if the product or website has my assignment help reviews. So the more positive reviews you add, the greater is your chances of getting sales.
Put all your top reviews on the website to encourage your potential customers to make a purchase. However, don’t ignore the bad reviews. 67% of shoppers trust brands with both negative and positive reviews. Negative feedbacks allow you to improve your customer service.
You must train your team to handle every objection effectively and turn it into your business advantage. When the unsatisfied customer sees your effort, s/he will acknowledge the same.
2. Use customer feedback to boost exposure:
Online customer reviews are a new form of word-of-mouth marketing. Good reviews can expand your brand’s online reach and help potential buyers find you. Did you know good and high-star ratings can improve your SERP rankings?
Every time a buyer leaves a product review, it’s creating new, fresh content, which plays a significant part in bumping search engine results. Not just that! If your product or service has countless top-starred reviews, it increases the visibility in Google. Google also allows users to include a snippet of best reviews to help your brand stand out from the rest.
Whether it’s your brand’s Facebook page or official website, always ask your customers to leave feedback. Track what words or descriptions your customers use in the reviews and fine-tune your keyword search accordingly.
3. Build a better product line with customer reviews:
Your customers honestly tell you what they love about the product or what they dislike, giving the scope to make changes in your product or upgrade your service for utmost customer satisfaction.
Your customers are your ultimate critiques. They can find issues faster than your R&D specialists (if I may say so). Hence, regularly check the feedbacks and analyze the mentioned problems. Reach out to them and assure them to solve the issue.
Don’t only focus on spotting the negative aspects. Try to figure out what they love about your product/service and how it has enhanced their user experiences. Also, follow the competitors’ products your customers are talking about. Identify what they love about their product that isn’t present in yours. Work with your development team to introduce new products with those or additional features.
4. Increase engagement with feedbacks:
More and more customers turn to social media platforms to share their product experiences, both good and bad. Reaching out to your customers in time not only shows your dedication but also builds engagement.
Responding to customer complaints is as vital as responding to positive feedback. Even though most customers are aware that it takes time to solve a product or service-related issue, your quick response can assure them that you listened and are willing to provide a solution.
5. Construct a superior product:
Your clients genuinely mention to you what they love about the item or what they disdain, giving the extension to make changes in your item or update your administration for the most extreme consumer loyalty.
Your clients are your definitive studies. They can discover issues quicker than your R&D-trained professionals (on the off chance that I may say as much). Thus, consistently check the inputs and break down the referenced issues. Connect with them and guarantee them to address the issue.
Don’t just zero in on detecting the negative viewpoints. Attempt to sort out what they love about your item/administration and how it has improved their client encounters. Additionally, follow the contenders’ items your clients are discussing. Distinguish what they love about their item that is absent in yours. Work with your improvement group to present new items with those or extra highlights.
Online reviews can help you in several ways, from retaining customers to driving business and enhancing customer experience. Keep track of customer reviews on all social profiles and commit to offering the best to your customers. Monitor the insights with your team and create effective strategies to take the best advantage of the reviews. If you don’t, you will lose the opportunities and your potential and existing customers to your competitors.