Monster Energy buys Oskar Blues, other CANarchy brands for $330M – Daily News

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Corona-based Monster Beverage Corp., maker of Monster Energy drink, is acquiring Colorado’s Oskar Blues Brewery and several other brewing brands, as it makes its first foray into the alcoholic beverage space.

According to an announcement Thursday, Monster has agreed to buy CANarchy Brewery Collective, which includes Oskar Blues, Florida’s Cigar City Brewing Co., Dallas’ Deep Ellum Brewing Co., Michigan’s Perrin Brewing Co., and Utah’s Squatters and Wasatch breweries.

The $330 million cash deal is expected to close in the first quarter of 2022 and does not include CANarchy’s standalone restaurants. CANarchy will function independently, retaining its own organizational structure and team, led by current CEO Tony Short, according to the announcement.

“This transaction provides us with a springboard from which to enter the alcoholic beverage sector,” said Hilton Schlosberg, Monster’s vice chairman and co-chief executive officer. “The acquisition will provide us with a fully in-place infrastructure, including people, distribution and licenses, along with alcoholic beverage development expertise and manufacturing capabilities in this industry.”


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