Reformation Black Friday 2021: Get 25% Off Everything

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Oh how we wish we could trade wardrobes with a celebrity, even just for a day! Imagine having access to Gigi Hadid’s coat collection or Kendall Jenner’s dresses and loungewear?! And let’s not even start on Hailey Bieber. The price tag of one of her outfits is likely more than I pay in rent a month, so copying her look is out of the question. That was, until, the Reformation Black Friday deal began.

Many of Kendall/Gigi/Hailey’s most-worn wardrobe staples are from Reformation (keep scrolling for proof), and from today until Monday 29th November, all styles on the Reformation website are discounted with 25% off. Think: puff sleeve floral tops, printed jeans and floaty dresses with delicate tied shoulder straps (that make the dreamiest wedding guest dresses). Whatever your style, the Reformation Black Friday sale has something for everyone.

Black Friday clothing deals to elevate your wardrobe in an instant – from ASOS and H&M to Net-A-Porter and Liberty

If you’re not familiar with the US brand, let us acquaint you. First founded in 2009 as a stockist of vintage clothing in Los Angeles, Reformation quickly expanded into creating their own collections with a focus on sustainability. Their designs are adorned in fun prints and decorative details, and crafted from low-impact materials, rescued deadstock fabrics and repurposed vintage clothing.

As such, they’ve also generated quite the VIP following of late, with big name fans such as Florence Pugh, Emily Ratajkowski and Jennifer Lopez all spotted wearing Reformation pieces. And it just so happens Ref’s Black Friday sale includes many of these coveted celebrity favourites.

Printed denim has been a huge trend this year and both Kaia Gerber and Kendall Jenner were spotted in the Newsprint Jean, while Emily Ratajkowski and Gigi Hadid recently stepped out in the Doodle Jean. Both styles are from Reformation and are now less than £150 each in the sale. If it’s good enough for a supermodel… 

Gigi Hadid in the Reformation Doodle Jean.


You can also snap up the Lester Coat for almost £100 less than it’s normal retail price, and twin with Florence Pugh who was seen wearing the style just last week while walking in New York. 

60+ Black Friday beauty deals to bookmark for 2021 – across makeup, skincare, hair tools and fragrance

Nowhere does dresses like Reformation, and Jennifer Lopez, Cara Delevingne and Taylor Swift have all worn frocks from the label. Now, you can steal their style at a fraction of the cost. (PSA: for J.Lo’s dress, head this way). 

If you’re in the market for a new summer dress – did someone say summer wedding guest dresses?! – follow Camila Cabello’s lead. The singer has been spotted in multiple Ref numbers, including the Nikita Dress and the Juliette Dress (a favourite of Hailey Bieber’s, too).

Camila Cabello in a Reformation dress.

Radhi Devlukia/ Instagram

Hailey Bieber in a Reformation dress.

Justin Bieber/ Instagram

Elsewhere, we’ve got our eyes on a few other items, including Emma Roberts’ top, Selena Gomez’s boots and Ashley Graham’s jeans. Trust us, this is the Black Friday sale you don’t want to miss. Race ya to the checkout! 

Here are all the Black Friday jewellery deals you absolutely need to know about – including Missoma, Monica Vinader and Astrid & Miyu

For more Black Friday deals, head this way for the ASOS Black Friday sale, over here for the Black Friday coat deals, and right here for Black Friday handbag sales you won’t want to miss. We’ve also found all the best Black Friday clothing deals to update your wardrobe for less, as well as deals on all your favourite beauty brands at the Cult Beauty Black Friday sale.

Keep scrolling to shop 25% off celeb-loved pieces in the Black Friday Reformation sale.


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